Globex Music & Luka Murusidze: How to Get 120k Plays on a Cover (“Tattoo”/“ტატუ”)
Globex Music & Luka Murusidze Drop an Incredible Cover of the Global Hit “Tattoo” (ტატუ) – A Global Sensation in the Making|Luka Murusidze and Globex Music Team Up for a Fantastic “Tattoo” Cover – “ტატუ” Is Now Available}
Meta Description: Discover the breathtaking new cover of Loreen’s Eurovision hit “Tattoo” by Luka Murusidze, released globally by leading music distribution service Globex Music. Full story inside.
The global music landscape has witnessed countless cover versions of iconic hits, but only a few manage to do justice to the original while adding a fresh authentic voice. A perfect example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and backed by the top music distribution service, **Globex Music**.
If you are an artist, a distributor, or a music lover searching for high-quality cover song distribution, this release sets a new benchmark.
## What Makes This Cover Special
Loreen’s “Tattoo” swept the world after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a difficult piece to cover. But, Luka Murusidze, recognized for his expressive voice and emotional delivery, has transformed the track into something distinctly Georgian while honoring the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of regional identity without losing the international appeal of the lyrics. Luka’s vocal control and the thoughtful production tweaks allow the song to feel fresh. From start to finish, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: A Leader in Cover Song Distribution
Behind every successful independent release stands a proven distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and rights-cleared cover versions. Unlike many aggregators that block cover song releases due to licensing complexities, Globex Music takes care of the legal side.
Key features of Globex Music include:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Automatic mechanical license clearance, ensuring legal safety.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Quick turnaround, often within a couple of days.
- **Artist Support** – Personalized help for labels and independent acts.
For Luka Murusidze, choosing Globex Music made sure that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## The Strategic Release of “ტატუ” (Tattoo Cover)
Released in Q2 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A bilingual lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – Short video clips on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120k plays across platforms – a notable figure for a non-English cover of a modern hit.
## Why Licensing Matters and How Globex Excels
One of the biggest obstacles for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be removed from streaming services or worse, you could face a lawsuit. Globex Music eliminates this risk.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.
## Why Covers Are Great for Music SEO
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers major discoverability. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## What Listeners Are Saying
Listener feedback on Spotify and Apple Music praise Luka’s interpretation. A fan says: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* Another adds: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Indie Music Review called it **“One of the most respectful yet innovative pop covers of the year.”**
## Your Turn: Distribute a Cover Like a Pro
Inspired by Luka Murusidze’s success? Follow these straightforward steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on all major streaming services – exactly like Luka Murusidze’s “ტატუ.”
## What’s Next for Cover Songs and Distribution
The collaboration between Globex Music and Luka Murusidze proves that cover songs are not second-class releases. When done with artistry and distributed professionally, a cover can launch an independent career. Luka himself has hinted at more covers and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is undeniably a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legal, fast, fair, and globally effective.
Do you have a great cover ready? – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – don’t let legal worries stop you. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms right now.**
One prevalent reason is to conceal a tattoo that no longer aligns with their current interests, beliefs, or lifestyle. Perhaps it is a tattoo that reminds them of a past relationship or a phase they have moved beyond.
If you come across any problems or would like to ask a question, please do not hesitate to contact our Support service using the contact us form.
Luka Murusidze has once again proven his ability to touch listeners on a deep emotional here level with the release of his new lyrical track, “I’m Afraid of Your Love.
So if you have that tattoo that you really want to change right now, how about seeing your tattoo artist and start to take reference of the best tattoo designs possible. To help you out and inspire you, here are the examples of the best tattoo cover-ups before and after.
Another tip in masking a previous tattoo is to go with the color. If you’re old tattoo is blue, like in this case, it would be good to cover it up with something blue as well, just like the sea and sky. The other parts can be covered by silhouettes and shadows.
This book is also about acceptance, growth and self actualization. It’s about finding something that helps define who you are as a person. It’s about that thing, that one thing
Darker, more saturated tattoos are typically harder to cover up than lighter, less saturated designs. In many cases, cover-up tattoos will need to utilize darker colors and more detail to effectively disguise the old tattoo.
However, if the tattoo is fresh and not too old, the options become limited, and you may need to go for a darker-themed design to successfully cover it.
I don’t want to go into too much detail about the plot or Elise’s progression as a character because I honestly feel that as much as I loved this book, my reflections on it might dissuade someone from reading this and that I don’t want.
Reply February 23, 2018 Jamie so i have a chest piece that i need covered up its going to have to be an entire chest piece to cover thes e and i really need help drawing it and someone to do that can actually make it happen…its my biggest insecurity..
The check here artist’s work is defined by subtle emotion rather than flashy production. His style is subtle, emotional, and atmospheric, allowing listeners to fully immerse themselves in the mood.
Hiding these 5 stars aren’t really that hard; thanks to the very simple design. Darker colors and shadows could very easily conceal it and that’s exactly what the artist did. But the design of the new tattoo is far from simple and boring.
The solution? Cover the entire sleeve and the previous tattoo would be hidden behind colors and beautiful designs.
Over the past few years, Luka Murusidze has gained recognition for his emotionally rich music. With “I’m Afraid of Your Love,” he takes another confident step forward, delivering a song that feels intimate yet familiar to many listeners. The track speaks to anyone who has felt torn between desire and fear.